SEO copywriting has become a hot topic between bloggers and website owners. They have found that they need to adapt to the new algorithms companies such as Google, Baidu, Bing, and others to filter out and promote content in their search results. SEO copywriters have various responsibilities; this ranges from working with PR, marketing, and customer service to manage multiple projects. It may seem like a lot to handle, but it is a gratifying job. To help you with your SEO copywriting and your copywriting in general, we have some expert tips to share with you. Before going over experts’ advice, though, let’s refresh your memory with some basic concepts.
Copywriting
Copywriting is writing text, whether for an article, a blog, or any social platform with advertising or marketing purposes. The end product you write is called a copy, aiming to bring more awareness to a particular brand or push a user to take some sort of action.
The materials a Copywriter makes include, for example, promotions, maybe even a script used in a commercial or a video online. Copywriting is everywhere around us.
There are hundreds of companies looking to hire copywriters to help them in producing error-free content, come up with creative slogans or copies that drive ad campaigns. For example, “Just do it” from Nike and Coca Colas “Open Happiness” is most likely creating a copywriter.
Depending on the companies objective and product, they will hire a copywriter for different thin. They will most likely have to work closely with the marketing, PR, and customer service departments to know what each of them needs. Some companies, for example, write blogs about innovations they have made or new products they are releasing. Here the copywriter will have to talk with the PR and marketing and work closely with them.
For example, if the company works with websites, a copywriter will have to design its design to make it alluring to click and stay more time.
The internet has open a whole new world for multiple professions. Luckily copywriting was one of them. Copywriting has been adapted to the needs of the internet, and SEO copywriting has been born.
What is SEO copywriting?
Nowadays, bloggers and content marketers have difficulty eating content that is the search engine rankings first result from the page. If you want to stand out among your peers and for your content to reach its target audience, you will have to get smarter. The way to accomplish this is with SEO copywriting.
SEO copywriting is just one of the techniques used for search engine optimization. Several factors affect the search engine rank of your website or blog receives. Web design and development factors also influence the rank certain content gets.
SEO copywriting is all about writing content considering specific keywords that the search engine has flagged and create new traffic flow or organically increasing traffic in your content. Taking into account SEO will help your customer’s blog or website to increase its popularity and visibility.
SEO content will help your content increase in ranking and doesn’t require a lot of research or technique. With time and patience, you will be able to achieve it. Brian Dean, a very famous SEO copywriter who has thousands of students, believes so.
So what is Search Engine Optimization (SEO)?
Search engine optimization, or as it is more commonly known, SEO, refers to everything a web page can do to improve its organic traffic. Nowadays, Google has something called Google ads. It is a pay-per-click system. It means that google puts a paid site at the top of its pages when you search for something, so people optimize their sites to rank higher than they would generally rank. SEO content involves using meta tags that apply meta description, title tags, headlines, and keywords.
What are the five core copywriting skills?
The basics of SEO are the following:
- Technical foundation
- Keyword research
- content creation
- Link building
- Measure and tracking of SEO performance
In the list above, you have on-page SEO and off-page SEO. People are yet still not sure which of the two is more important. We would recommend what Brian Clark and Brian Dean have suggested is to have an overall good by taking into account both SEO. If not, you can balance it off between the two.
We will cover them all and also give you some advice that Brian Dean has given us.
Technical foundation
Similar to any technique that needs mastering, it is essential to have a solid foundation. In SEO, your page needs to have a solid technical foundation. Without it, everything will be as shaky as a house of cards. It will appear trustworthy but will crumble to the smallest of winds. Minor errors in your content may create the feeling of an inorganic experience for the user and, by effect, destroy any chance your website has of ranking in the search engine top results.
Indexability
If google can’t crawl your page, then it won’t index critical pages. If Google isn’t able to index your pages, this page won’t appear in the search results.
You must make sure that your pages can be indexed. You can check this in Google by looking at the “Coverage” report, or you can also check using the URL inspection.
Mobile friendly
Google operates on mobile-first indexing. It means that it doesn’t matter how well you optimize your desktop version. If your mobile version is poorly optimized, then the score will be wrong.
Nowadays, most websites offer reactive designs so that they can change and adapt to different screen sizes, but you should double-check to make sure that your website’s pages are mobile-friendly. It is crucial as if you don’t. Your page won’t be able to rank correctly.
Site speed
Site speed is an essential factor when taking into account the score the search engine gives your site. Users hate to wait for slow loading time s, so Google has made it count towards the SEO score. Brian Clark has found out that the conversion rate will drop drastically for every additional second your page takes to load.
Optimize images
You should always check the images you add to your content. It should be optimized for search engines as 22% of all searches are Google image searches. A study on Brian Clark Copyblooger.com page has shown that a website optimized that optimized their images saw organic growth of 5500 visitors in just ten days.
The best way to optimize images is to make their image file size smaller and with alt text. Take into account the smaller the file size, the faster the images will load, which will also impact the website speed. As page speed is a factor, the Google ranking factor will improve overall SEO.
Keyword research
After technical foundation, the following essential skill for SEO is keyword research. Keywords are essentially some core phrases or words that describe the central theme of a page. For example, “SEO tips” would be a keyword from a website dedicated to SEO-related topics.
However, as you can see, search engine results are very different from the actual keyword. While the search engine algorithm’s paid section has some SEO-related topics, they are way too broad. The first non-paid results to post. We see an informative post about 15 tips to improve our SEO overall or other topics involving SEO. It is why starting with more specific keywords will be more valuable and accessible in the long run. These exact keywords are called long-tail keywords. An example for an SEO long-tail keyword would be:
- SEO tips for Shopify store
- Simple SEO tips for small business
- Top 10 on-page SEO
While doing this, you will notice that as the keyword gets more specific with the long tail, the page’s competing range will diminish as the keyword becomes enclosed in a smaller group.
While doing SEO copywriting, it will make sense to start your main keyword when doing keyword research. There are free tools and paid tools to do keyword research. Two examples would be Ubersuggest (the free one) and Ahrefs (the paid one).
Keywords and search terms
Keywords are the words that people type into search engines, for example, google. At the same time, these words can be queries (search terms). Why are these keywords so important? When searching for something through the search engine, you use the search engine to looks for the words you typed through the internet and make a list to show you using the search term you used. In other words, if you want to rank better and increase traffic, you should use keywords with the intent to optimize your website.
Keywords are the exact word that a marketer is targeting in a paid or non-paid search. That is why choosing your keywords correctly is so important.
When you target it to increase the number of readers, clients, or content, you should carefully research the topic your client has asked you to write about. A tip that Brian Dean has given is for people to, for example, go to the Reddit thread of the theme you are writing, research the words they are using, the ones most used will be your future keywords. When your target audience is looking for a particular topic using a specific keyword in the search results, a page or blog post with that keyword and completes other criteria will be the first rank.
Queries are what a user writes into a search box. That is why sometimes a keyword is a search term. The search term might be wrong, misspelled, or even have other words attached. Still, as long as what you are writing shares some specific keywords, the content you are searching the search engine’s algorithm will find and rank first the best optional web page for what you are looking for using the rank system.
What is the difference between keywords and search terms? How do they relate? If a marketer uses it, then it becomes a keyword. If it is a user, then it becomes a search term. In their day-to-day lives, users don’t usually know what a brand is using as a keyword. They just type what they need or want in a search box hoping to find information on a product or service.
On the other hand, marketers use search terms to help them update their keywords. It would be impossible to target every search term that users type into a search engine. Still, they try to see what is relevant and then use those keywords to match their target audience and update the SEO content in their website, blog, article, social media.
Social media is an excellent example of keywords. Let us use, for example, Instagram. When people post a picture, they write hashtags to express emotions, feelings or deliver a message. These hashtags are keywords. If you then go and look at them in the search engine of the app, you will find in the search results an infinite amount of pictures with the same hashtags (in this case, the keyword). It also works well with this example because the first page results will all be the ones that have the correct keywords, the most retention time, and more views than the others. The same happens with every other web page.
Long-tail keywords will be helpful. They will be more specific than keywords that will narrow down the competition when the search engine’s algorithms compare it to broader keywords to increase possible competitors’ pool. Long-tail might be more specific to particular niches on the internet or that your client has.
Content marketing
Now that you have your primary keywords and their subsets you think you are ready to do some SEO copywriting and see some results immediately? Sadly, that may not be the case. Search engines tend to rank pages that have a stronger brand than new ones. The only solution to this is Content marketing. Content marketing is essentially creating content that addresses your adueñes questions. The more questions you answer, the more traffic you will get. It will on-time solidify your brand.
Two pages that can help you with this would be Answer The Public and also asked. You should look for relevant questions in their pages and use them to create content marketing ideas. You will answer the questions people have asked or check if any blog posthaste questions about a relevant topic add to your content.
Meta tags
Meta tags are labels (text chains or small lines of HTML code). They are hidden and inside the HTML code of a website, a blog, or an article. Their function is to provide relevant information about the site’s content to the readers and the search engines. Readers can not see them make a more comfortable user experience, but search engines recognize these even though they are hidden. That is why they need to have the relevant words, title tags, and brief descriptions.
Title tag
This label is the one that gives Google what the main theme of the web page is. It is the center of good SEO optimization because search engines consider a good site ranking. The title tag needs to be no more than 70 characters and concise; it has to go straight to the point, offering a good preview of the pages’ content. The title has to be clear. A confusing title will have an undesirable effect. Here I will show you an example of a title tag within HTML code from a website:<head><title>SEO Copywriting – See what professional copywriters for SEO have to say.</title></head>
Meta description
A meta description is one of the most used meta tags there are. I’m sure you’ve seen it when searching for something on google. When you search for something, under the title tag of your web page or blog, you’ll have a brief description of what the web page, blog, or article is about. If done correctly, this meta description will give you a detailed description of the site’s contents. A good meta description can convince the reader that your blog web page is the one that they should click on.
A meta description is a longer text chain than the title tag, but because of that, it should be more specific and persuasive than any other title tags out there. The optimal length for a meta description is 155 characters, still, google updated their systems and has let people write up to 230 characters.
You should take into account google doesn’t take into account the meta description for their classification. What does it mean? It means that the text is irrelevant for SEO, but it still has a tremendous impact on organic traffic.
Something to take into account when creating a title and a meta description
When writing the meta description or the title, you should remember to keep any promises you’ve made. Avoid clickbait headlines with empty promises as this will create a situation where users will feel betrayed. This will cause users to bounce, which is a negative signal to Google.
You should also use a keyword at the beginning of the title and somewhere in the description. This will help with the search engine’s scoring.
Headings and Headline
Headlines define the overall topic of a page. They should always contain the primary keyword one is using. When choosing a headline, you should at first use a trial headline. Once the article is finished, for example, you can refine it to make it more compelling to your audience.
Headings work to structure the content on your site. You will have to separate the text into paragraphs to make it easier for the readers to understand it. You should remember that there are so many people creating content that has yours organized and neat nowadays. Headings are also helpful for the readers, but they are also crucial for search engines. Search engines take into account the number of keywords a site has and considers the amount of time a reader remains on site. So if you intend to increase traffic, you should do some keyword research and use them in your headline and headings.
Be careful, though, of not keyword stuffing your headings and headline. Make the use of the keywords sound natural and flow with the article. Making it sound robotic will help with the search engine but will be bad for the user experience, decreasing user time on the page and hurting your rank.
Do have in mind that you can use multiple headlines, but we strongly recommend you don’t use numerous headlines for its sake. It is better to have a good headline than to have various without being any sense to their existence.
Headings are the first elements that search engines scan, this way they can understand the content of the page. This are tagged with an <h1></h1> going all the way to <h6></h6>, an example would be: <h1>SEO Copywriting – See what professional copywriters for SEO have to say.</h1><h3>How do I learn copywriting?</h3>
Link pages
Google has directly stated that backlinks and a page’s content are two of the most critical factors affecting the traffic a page has. So, What are backlinks? Backlinks are hyperlinks—this permits the user to click and be directed to another web page.
In this case, the one that benefits from this is not the web page from where the user has clicked the link but the destination site. It is because Google uses backlinks to understand which areas are more famous than others. This, in case, makes it more authoritarian in its industry as more people are linking to the source (the site that was the destination of the hyperlink). Considering all this, it is easy to assume that google believes that having traffic from any kind of site will not help your page. If you want to rank higher in the search engine, you need to have backlinks from websites relevant to your industry and high-quality websites with a high score from the search engine.
Sadly other pages won’t put a link to your site freely. This would affect their traffic and the score the search engines give them. There are some ways to get the other site to provide you with a link. This is the following:
- Link replacement ( That is when they have a link to a mediocre site and your page is better. You can ask for their connection, if they deemed it as such, they would change it).
- Unlinked mention (This is when they have an image or a statement of your web page, you can ask them to add a link to the source)
- Broken link (This is when the other page has a broken link and you offer them a similar or better source, you can ask them, and if they deemed it as such, they might add your link to replace the broken one)
This kind of method is not that effective. They hover around a 5% increase in traffic. The best way to improve the score google and other search engines give your page is to have content that attracts links.
The type of content that attracts the search engine and a high score are statistics, case studies, and other data-driven posts. This is because marketing departments need them to support their claims.
Landing pages
So what is a landing page? A landing page is a standalone web page. It is where a user is taken after clicking a link, an ad, or something similar. These are designed with a specific purpose. They are generally known as a call to action. This is why a landing page is the best way to increase a marketing campaign’s conversion rate.
A landing page usually has little to no distraction. A home page will usually have many links and content, while a landing page will have fewer links. This is because the landing page’s purpose is to try and make the user make a purchase. The home page might look good, but with so many distractions, it can create a situation where the user just scrolls down the page and not purchases anything.
There are plenty of ways to create traffic to a landing page. This involves organic search traffic (the organic in the mentioned before refers to visits that come from an unpaid source), email campaigns, paid social traffic (running ads on social media like Instagram, Twitter, Facebook, etc.), and paid search traffic (Most search engines have paid to advertise, this advertising shows up, but it is not marked compared to the pay per click ads.
Category pages
88% of users don’t return to a website once they’ve had a bad experience in it. To avoid this situation, you must have a functional, user-friendly category page. The category page is the connection between the home page and the product page.
Your homepage should be attractive, but your website’s second most important page will be the category page. Its work will be to take the user towards their desired product.
The layout of the website should be attractive to the user. It should have created a smooth browsing experience, promote a high number of clicks. This also involves the color scheme you might choose. Understand how the different colors affect the mind and what they each represent. Add a good navigation bar. The navigation bar is important because it gives the user a sense of where he is and the possible destinations.
Add feature banners so that a user can know what items are the best selling or what the algorithms recommend him to buy on your website.
How do I learn SEO copywriting?
To learn SEO copywriting is a matter of practice and patience. There are plenty of courses that focus on SEO copywriting. They explain how to make your post, blog, or article rank in the first Google search results. Imagine you are writing a blog post and you want to use SEO copywriting. You will have to choose a topic and do a lot of research about it, do keyword research relevant to the blog or article. Once you have your keywords and research done, you should try and write a fun and exciting piece of content for your readers and client.
Brian Dean and Brian Clark, two of the most well-known copywriters, will be excellent choices for the courses and free tutorials on the internet. But they are not a must-do. With effort and practice, you will be more than capable of doing SEO copywriting.
How much do SEO Copywriters make?
SEO copywriters get paid based on the piece of content they are writing. They can be blog posts, a blog, an article, or an entire website. It depends on the number of words this needs and requires. The best quality content will be more expensive. The number of keywords will also affect the pricing, so that will also affect the end price. For example, if you specialize in a specific piece of content, the content you create will have more value. Still, you should diversify and involve yourself in more than one specialty and be in all kinds of content creation. Based on the US Based, employer-reported data for an SEO copywriter ranges from u$d59.4 to u$d70.8 annually. Do consider these two extremes and are based on employed SEO Copywriters in the United States data.
How do I become an SEO content writer?
To become an SEO content writer, there is not much you have to do. You just need to have the intent of creating content and work as a freelance. If you want a more stable job, maybe get a relevant degree, but that may be necessary only with specific employers. An example of an appropriate degree for content writing would be journalism or an English degree.
Some more tips for you to have into account are the following:
Programming languages
People recommend learning a programming language. It is unnecessary, but it may seem more appealing to clients or a future employer if you have basic knowledge of the programming language generally used in SEO. These languages include Java, JavaScript, HTML, C++, PHP.
Learning about SEO
Knowing and informing yourself about SEO will also help to become a more appealing SEO copywriter. Following the latest trends in the search engine, technology and directions will help you a lot in this area. Ensuring you have a good understanding of keyword placement and density is an important technique and tool you would be able to use when writing blog posts, websites, articles that you are working on.
Learning how Google search works will also go hand in hand with learning how to read search engine language. Remember, becoming a successful content writing copywriter is all about linking multiple blog posts, articles, or websites related together (obviously relevant to each other).
Portfolio
Building a portfolio is an excellent initiative to have. Every time you write something for a client or employer, you should keep it to get together a portfolio to show to potential new clients. If you are just starting up, you could do some of the following to get a portfolio together:
- Asking for referrals
- Contacting possible clients on your own and pitching possible ideas
- Joining different social media groups to try and show off your work samples
- Trying to form a network or community in your niche
Researching
When you are creating content, you will need to master the technique of incorporating keywords into your content. If you want to rank your client’s content on the first page of Google, you will have to do keyword research on the client’s topic. Sometimes clients will provide a list of keywords beforehand that you will need to include in the content. Some clients will provide the keyword list and specify the number of times certain words have to be used throughout the blog post, article, or web page.
A good keywords research strategy is to see how your client’s competitors are doing, ranking for those keywords and using some you didn’t see, or some you’ve found aren’t using. Make a list of keywords you’ve discovered while you have done your research, and then use tools such as Google Ad Words Keyword Planner to cut down the list to the most used.
Do take into account these essential things. Try not to over-optimize your content and watch out for keyword stuffing. Brian Dean says:
“To write the best content and for it to rank well in Google, you have to target keyword phrases. Avoid stuffing keywords or optimizing too much. You will end with an unpleasant user experience. The keyword should go in the headline but make sure that it reads smoothly for your users.”
Social Media
A good part of SEO copywriting is to be noticed and seen by other people to get more clients. You should encourage other people to post your content through social media platforms. This will be a helpful marketing tool and increase your content’s authority, improving the google ranking your content receives. This is why you should be well acquainted with social media and try to stay on top of it to become a big part of your business model.
Now that we’ve seen all the relevant tips there, it is time for you to start copywriting! Go out there and apply for jobs!
If you are looking for a full-time position at an agency or want to go as a freelancer, there will be plenty of opportunities out there with people looking for the skills you offer.
Do copywriters need to know SEO?
Copywriters do not need to know SEO but knowing the basics will help you a lot. There is no clear benefit in spending that much time learning SEO rules as they change constantly. What you should do is learn the core concepts. Take a look at Brian Dean. He has said that before starting to do SEO copywriting, he had never done so before, but after one week of research, he ended up being two times more effective than the older one the client had. This proves that as long as people take their time to research and write with a plan, the web page or blog post resulting from their effort will be of excellent quality.
Our copywriters in demand 2021?
If you’ve done some research, you must have heard people saying that SEO copywriting was dead. That may be so for the people that used keyword stuffing and spamming link building to trick the search engines from 2020, but if you’ve worked on your basic knowledge about SEO copywriting, you will realize that those people are wrong. SEO copywriters are still in demand, especially if you find a niche where there are not many competitors. If you are a hard worker, you will rise above any situation, including this one.
Work initially may not be fast, but clients will arrive organically if you take your time with marketing and explore different communities offering your services. You can even promote yourself by doing some sample works for other people. You should try and create content in any way possible that may help someone and check the results for yourself.
Brian Clark shares a great deal of fame with Brian Deal for their revolutionary courses and innovations pushing forward the SEO copywriting community. He is the founder of Copyblogger.com, which is now a multi-million dollar company. This shows the demand copywriting has these days. People need help with their business and social media personalities with their posts as they also want to rank in their respective platforms.
What does an SEO copywriter do?
An SEO copywriter uses SEO copywriting to write copy and boost the ranking a site has from the lower pages to the first page to increase traffic and revenue. When copywriting, one should take into account the number of keywords one is using. The headline should be clear and concise. The content should flow so that it all feels organic and not robotic. It is a technique that can only be improved and developed to increase its place in the search results.
Nowadays, digital marketing is one of the most prominent forms of marketing. Most copywriters are skilled in SEO copywriting. The search engine algorithm is constantly improved and changed, so people that have learned to master this technique have to be always on top of the latest trends. This makes the SEO copywriting knowledgeable people to be always on demand.
Can SEO copywriting help my website rank?
Brian Clark and Brian Dean have shown a great demand for SEO copywriting, but where does this demand come from? It mostly comes from people who need help to create engaging content to not fall behind big businesses with their unlimited resources in their digital marketing campaigns. Take a look at google and their top search pages. I assure you they use SEO copywriting to optimize their website to create new content and appear at a top ranking in the results.
Some tips from Brian Dean and Brian Clark
Let’s take a look at what great minds like Brian Clark and Brian Dean have to say about the technique known as SEO copywriting and digital marketing. We give you some tips to create some good SEO quality content that will improve your content creation, giving a pleasant user experience while being on the first page of google search and beat the algorithm.
Their tips will help you and others creating content to revolutionize your web pages, blogs, and any other type of content you create to rank up in the search engine and create content you are proud of. But before we get into that, let us help you with some of the things you will need to know through this article.
“Contrary to popular belief that you need years of experience or training to do copywriting, it is not that difficult to Copywrite,” that was said Brian Dean, one of the most well-known SEO copywriting experts. That is obvious when you know what to do and what to do. They do give tips for us to use. We have a few of them to share with you after refreshing your memory about some core concepts.
Suppose you are starting to do some SEO copywriting. In that case, this whole new world may seem a little overwhelming coming from a copywriting environment. Maybe reading some of his advice will help you understand SEO copywriting and how Brian Dean has reached where he is today. We also have some advice from CopyBlogger.com creator Brian Clark, another of the best SEO copywriting leaders there are. He has made his company a successful business and believes he can give you some advice.
Brian dean has made several YouTube videos explaining some of his tips, but we’ve summarized his videos into a list of some of his tips that can be useful for you. On the other hand, Brian Clark has written extensive articles about improving SEO copywriting, and it’s helpful for small and medium businesses in this competitive market. Here are some of the advice they both have given us:
1) Remove anything that slows down your page. As we said, earlier speed is a factor google has into account when scoring your website.
2) Link other websites with external relevant content. Adding external relevant content in the form of hyperlinks, images or statistics, or quotes will give your webpage more quality content. Some may think it’s terrible because it takes people off your website, but Brian Dean doesn’t think so. Why? Because in the end, it helps the user.
3) Write for humans first, then for SEO. Lately, more and more bloggers and new people introduced to SEO copywriting have been writing with only the search engine algorithms in mind. That has to change. Users come first.
4) Discover untapped keywords. Brian believes most people have a hard time with SEO copywriting because they use keywords that are just way too competitive. To find them, you can use keywords to find them and find long-tail keywords with exploding topics. This webpage will help you find more long-tail keywords that are bursting and have little competition.
5) When selecting keywords, Brian Dean uses multiple methods. For example, you would think he would get a lot of traffic from the keyword SEO courses for his backlink page, but it isn’t. Hee looks for keywords that work when people look for SEO copywriting but not specifically SEO copywriting courses.
6) He also recommends publishing what he calls “Complete Content.” Are you wondering what “Complete Content” is? This means that the content you’ve made is a comprehensive text about the whole of the topic you initially chose for your content. He and his team have discovered that Complete Content correlates with a higher Google rank.
7) Visual content is significant! Visual content is crushing it right now. It is creating so much scope for social media and other SEO pages it’s impressive. This is especially true if you want to get many social shares and backlinks to everything you publish.
8) Brian also encourages you to use landing pages. This will help to retain customers with a subscription to a digital newsletter or will help you gather data on what people are looking for.
9) Both Brian Dean and Brian Clark believe that Headlines are critical. Have clear and precise headlines. Studies have found that 78% of people just read headlines. Taking into account that when copywriting, you should try and use suitable, attractive headlines to make users want to read and invest their time in your content.
10) Brian Clark also recommends small business owners who have been having trouble creating engaging content to take their time and research with patience. Not everyone starts being good at everything. SEO copywriting can be difficult for some people, and if you are having a hard time, several websites have the resources and tools to help you create engaging content for your business.
11) Both Brian Dean and Clark think there is no real need to have an angel or venture capital investor do a successful business. They both started with a small investment out of their pocket and created everything from scratch. Social media is the best way to grow your business. If people are trying to learn SEO copywriting or in the community around copywriting find it interesting, they will share your content, and organically your business will grow.
12) Brian Clark also believes that creating links with other members of the communities you move around is essential. For example, he shares a story about when he was trying to write about long-tail keywords and their importance for SEO copywriting. He contacted Darren Rose of ProBlogger to see if he was interested in linking his post to one of his articles. This way, you can create links with other pages and increase the authority of your respective sites.
13) Brian Dean suggests that you “leave the friend zone.” What does he mean by this? Brian is talking about clients and potential customers like what you are selling but not enough to buy. What should you do then? You should address their concerns and show them why SEO copywriting is best than just copywriting.
14) They both also believe that creating unique content is one of the most critical factors. Creating unique content will help you with the SEO rank and will help you with marketing in general. Having content no other websites have will make you stand out. Don’t forget to write content regularly. This will help the algorithm see that your website is active, which will improve scoring.
This was some advice Brian Dean and Brian Clark have shared through interviews, YouTube video, and other content formats. What do you think about it? Do you think they are right? Are you interested in SEO copywriting now? We hope you are! Copywriting and SEO copywriting are two great ways to start a business or improve your current business.
We believe that hearing what these two impressive figures have to say will significantly improve your SEO copywriting techniques and abilities. We hope this article has helped us be convinced that SEO copywriting is the future. Join us and comment below! We want to hear what you have to say!
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