What is commerce?

Commerce is the large-scale exchange, macro-economic purchasing, and sales of goods, products, and services between businesses, organizations, and entities or the conduct of trade among economic agents. Commerce is a subset of business that focuses on the distribution of goods and services instead of the manufacturing and production side. Buying and selling a single item is a transaction, whereas all transactions made on that item in an economy are referred to as commerce. When goods, and products, are sold electronically over the internet, it leads to e-commerce, a commerce variant.

Who is a commerce writer?

A commerce writer writes commerce content describing products or services to address and solve a problem or fulfill procurement needs. Commerce articles are product-centric editorial pieces written to generate profit from direct sales and purchases made from products featured in the article.

Commerce articles highlight a product’s novelty in the readers’ guide, where readers can directly click through and buy a product on the web. Commerce involves using written materials for websites and other media to create content through planning, writing, and editing web content for digital marketing purposes. Content writers must adhere to the existing content requirements of the company using a specific style guide.

Who is a Content writer?

A content writer is a person who specializes in providing applicable content for websites centered on marketing products or giving information to their specific target audience. A content writer uses specific business-related terms in their content, which contain keywords to improve a website’s SEO that internet users might use to search for products. Content writers are active, public, and friendly.

Role of a content writer.

Content creation is a marketing strategy that businesses and blogs use to grow their business. Bloggers use content marketing to increase sales from affiliate marketing, increase their website traffic, and grow their email list to nurture leads into their products and services. Businesses and companies use content creation as their lead generation strategy to bring onboard new clients and introduce their products.

Their work defines content writers since they provide online writing for businesses, start-ups, solopreneurs, companies brands, etc. Content writers perform the following roles:

SEO Content writing.

Search Engine Optimization(SEO) refers to creating content that ranks on Google, a sustainable form of traffic to blogs, businesses, and companies. Many high-tier clients seek SEO content writing from commerce content writers.

SMO content writing.

Social Media Optimized writing is simply content that uses engaging headlines and introductions for actual readers on social media and not for google ranking potential. Many businesses use this strategy to gain traffic and leads as the content is shared on social media repeatedly.

Website copy.

Website copy refers to the pages on a website that include pricing, features, about us, landing, contact pages, etc. Many new businesses and startups that are yet to understand how to open up their businesses to the online world often hire designers to design and content writers to write content for their web pages.

Email Marketing.

Email marketing is a nurturing strategy for businesses that aims at turning a customer into a buyer through an email that works amazingly. After signing in, the customer receives automated emails from the company’s email list to educate, ignite and excite them into buying the products. Email marketing relies mainly on copywriting.

Landing page.

A landing page is a destination page that relies on copywriting and has one focus and mission: to sign-up for an incentive, get on a waiting list, buy a product, or schedule a coaching call.

Incentives/ products.

A content writer may be hired by a blogger, a company, or a business to write a course if they have digital products or online courses.

Crafting a solid hook.

A content writer’s goal is to get a reader’s attention, which mainly occurs first with the headline and then the first line.

Ten great skills for content writers.

Every content writer needs a few areas of expertise to be successful in their job. Some essential skills a good content creator needs to generate a real value on what they write and hone over their career job success include:

Adaptability.

Content writers need to learn more styles, be creative, and adapt quickly to fit the purpose of the piece or the brand’s culture to be valuable in their job niche. For example, a landing copy should contain a short and designed copy to persuade the reader to take action, whereas a white copy works best with more details to explain a complete issue.

Strong research skills.

Content writers need to find trustworthy and interesting information from reliable sources online to build their brand. Good research is key to good content as it adds value and credibility to a product on the web.

Solid understanding of SEO.

Great content writers stay on top of SEO trends by crafting SEO-friendly titles and descriptions by using keywords effectively to keep up with Google algorithm changes. After all, even the best content won’t be effective if readers can’t find it n the web search engines.

Organizational skills.

Organizing in this context means keeping on top of the job you’ve taken rather than just having a clean workspace by keeping a calendar to organize your time to prioritize your job to get your tasks done promptly.

Ability to get focused.

When it’s time to work, the focus is key, and getting rid of distractions gets the ball rolling. Building a brand starts with small, easy-to-complete tasks before launching into larger projects.

Ability to meet deadlines.

Delivering high-quality content promptly shows that you are professional and reliable as clients also have deadlines to meet, making you their ideal candidate for more jobs in the future. Good time management is essential to help statistically determine the job to take or reject and deliver on time.

Communicate.

Writing is an area of communication, and there are no excuses for not getting in touch with the client in case of a problem or a question. Communication should be official so proofread the message as the client will remember the writer’s courtesy.

Editing.

Editing skills require patience, discipline, and a good eye for details—lookout for redundant points and overused words in addition to grammar, spelling, and punctuation. Review your work to ensure it’s error-free to increase your success.

Deliver Quality

Make engaging and grammatically correct articles, and do your best to create quality and unique content using reliable resources. Be the ideal candidate by making clients think you are a superb writer that gets the job completed on time. Delivering good content free of errors will eventually get you a higher-paying job.

Staying in Demand.

Staying up to date with the latest trends is crucial even to excellent writers to avoid limiting their job opportunities. Improve your online profiles and make valuable contacts and share your content with your networks for exposure.

Product writing.

Who is a product content writer?

A product content writer creates written materials for projects often given by content teams comprising of marketing professionals and managers, or executive officers. The content copies are written for websites and other media sources using specific style guides specific to the company. A product content writer writes clear and compelling content copy to describe products and design landing pages for new product features. Product writing is an approach to teaching writing, with the main focus being on the end product.

FOUR easy steps for great product writing.

Pre-writing.

This is the stage; a product writer should brainstorm ideas, plan, organize and select ideas to write. Using techniques like creating lists, mind maps, and charts is crucial at this stage.

Writing.

A product writer needs to compose the first draft, revise and edit the content for language accuracy, vocabulary, and punctuation.

Revising.

Project writers should reorganize ideas, add, change or remove sentences and adopt new words for a clear convey of ideas at this point. Making a new draft is a must to help focus on the process than the final result.Project writers should reorganize ideas, add, change or remove sentences and adopt new words for a clear convey of ideas at this point. Making a new draft is a must to help focus on the process than the final result.

Editing.

After writing several drafts, proofread to check on grammar, spelling, and punctuation.

Ten important tips for writing great product content.

The sole purpose of a product content writer is to ensure that the content is original and unique and it stands out from the competition despite the nature of the product or service. Some useful tips to generate good product content include:

Define your buyers.

Research your buyer’s personas to help create a detailed view of the customers addressing the product content. This helps keep track of what’s important, set boundaries, add a tone of voice, and get a purpose for every piece of content you write.

Create a template.

If you are making product content for a new website or seeking to improve the current site, it’s important to consider the current and the future product range and the type of information to display. Timing for consistency in creating content plays a big part in the product page’s layout.

Make it easy to read.

Allow for headings and bullet lists and make good use of white space. Don’t include large paragraphs in the product description to make it easy for people who scan for content online.

Keyword research.

As a product content writer, it’s important to do keyword research to find what keywords to include in the product’s description content, which will optimize the product’s pages on Google search engines.

Product titles.

The title of a product page is significant, and a writer should ensure it’s original and keyword-focused and, most importantly, explains the product. It should be descriptive and easily identifiable to visitors.

Features and benefits.

As a product writer, including the benefits and features of a product into the main content and, if possible, summarizing them in a bullet point list is important for the sake of scalability. A good example is retailer Firebox who uses this to great effect on their website.

Specifications.

Have a suitable template to accommodate any products’ specifications. Specifications are given prominence depending on the nature of the products.

Be persuasive.

Whatever the products you use to create content, it’s important to figure out its benefits, then start to write, address a problem, a need, or desire by giving a detailed explanation of how it works or how it should be used and then persuade with a concise and well-written products description how it fits the bill.

Use statistics.

A product writer needs to back up claims with statistics, facts, and figures. for example, if the products will provide a cost-saving over a period of time, a writer should mention that in the description.

Keep it concise.

The product content should not be too short or too long either. Writers should ensure a good amount of content on product pages as Google is keen on scanning and monitoring thin content, therefore leaving empty content serves no purpose.

Creating good content products is important in any business. It helps improve SEO and can provide better landing pages for paid advertising, and gives potential customers an improved overall experience. Adding reviews and good product photography are key in the autonomy of the product’s pages.

A content writer makes an average salary of $16.89 per hour, depending on their level of experience, education, and geographical location.

Content marketing.

Content marketing is a strategic marketing approach focused on generating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately to drive profitable customer action. Content marketing helps provide truly relevant and useful content to prospect customers to help them solve their issues.

Four steps to creating impactful commerce content.

Step one: Work the angle.

A commerce article should be worth clicking into, reading, and sharing, just like any other editorial piece. Every featured product should have an angle, or it’s simply not worth homepage inventory. Some of the ways to improve ordinary products into auditorial content include;

• An incredible discount/sale. Discount and sales-centric articles help consumers separate valuable from worthless to find the best deals on the internet, as in this consumer-centric economy, a sale is enough of a storyline.
• Products that solve problems. A commerce content writer should take seemingly simple informational-style products and depict how they can solve our simplest annoyances, just like meme culture has tapped into a human fascination with life’s mundane problems. Articles following the same template is a recipe for success hence primed for virality.
• Founders story. Writing commerce content is an opportunity to take an editorial angle and focus on the people behind the product, which is effective for products channeled through crowdfunding.

Step two: Craft the right headline.

As a commerce content writer, in the world of constant content overload, it is important to use a headline that will drive click-through rate(CTR). 80/20 rule is a copy blogger claiming that 80% of visitors who read a headline in the content article will only read the headline, whereas only 20% will read the whole article. To achieve this, it’s important to follow the following tips:

• Include a brand name. Readers and content aggregators gravitate towards names they know or trust whether a content writer promotes a known brand name or a worthy alternative.
• Include price points when they are compelling. When the price Is swoon-worthy, don’t be afraid to use dollar signs in the headline to show it off to the 80%.

Step3: Timing.

For a commerce content creator, it’s important to find a way to make the article matter at the moment by using anything newsworthy to make the product relevant.

Step4: Craft an effective call to action.

A commerce content writer’s ability to deliver value to clients is what separates commerce content from an ad. placing CTAs strategically in the content helps the reader click-through into the product before moving on to the next shiny article. Therefore, a commerce content writer should not lose track of the end goal, driving sales through the article generating revenue from clients in return.

Digital content creation refers to planning, publishing, and promoting digital content of all forms. Digital content creation is a multi-faceted process that requires diverse skills to purchase digital content relevant, engaging, compatible with the latest technology, and SEO optimized. It includes blog posts, video production, professional photography, and quality computer graphics.

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