What is e-commerce?

Electronic commerce (e-commerce) is a business model that allows individuals and firms/ businesses to buy and sell products and services over the internet via protected connections online to execute a transaction. Ecommerce is a very disruptive technology as nearly every imaginable product and service is available through e-commerce transactions.

How does e-commerce work?

Ecommerce helps businesses and individuals establish a more comprehensive market presence for their products or services by providing cheaper, convenient, and more efficient channels. As a result, businesses can provide a more comprehensive array of products online. On the other hand, individuals can engage in e-commerce transactions through their websites.

Top Examples Of Ecommerce.

Significant e-commerce businesses include:

• Amazon.com INC
• Warby Parker.
• Toms.
• Birch box.
• Dollar Shave Club.

Top ecommerce jobs.

• Subscription e-commerce.
• Manufacturing and white labeling.
• Wholeselling and warehousing.
• Dropshipping

Major e-commerce services.

Ecommerce is an umbrella term for buying and selling online. Competitive strengths are built around customer experience excellence in the customer-centric market. Major e-commerce services include;

• E-commerce consulting services.
• E-commerce development services.
• Support and maintenance.
• ECommerce growth and optimization.

E-commerce copywriting

Eccomerce copywriting is any text or written content copy used by online stores to inform customers about the products they are about to buy. It includes product descriptions, promo offers, landing pages, category pages. It explains products’ benefits and improving online store rank better on the search engines.

To be successful in ecommerce copywriting, be a strong communicator, persuasive with words, promote your brand’s voice, and understand what makes a customer purchase.

Ecommerce copywriters provide written content services on websites, landing pages, brochures, sales letters, ads-online and offline, press releases, blog posts, direct mail, flyers, newsletters, product packaging, white papers, and so much more.

With the current pandemic and increased globalization, good copywriters are in very high demand due to consumers’ competition. Good copywriters are incredibly valuable for every company. Depending on the location, and the level of experience of a copywriter, an hourly rate ranges from $50 to$200

Ecommerce content.

Ecommerce content is any material created to attract potential customers over an electronic network THROUGH tutorials, social media, use-made posts, product descriptions, blog posts.

Writing content for an e-commerce brand seems like a difficult task as websites are structured differently. It focuses on providing accurate product descriptions rather than just writing blog posts and landing pages. An ecommerce writer should put the following into consideration when creating content.

1. Focus on the prospective audience by creating solid content to help build trust with an online brand
2. Incorporate customer reviews and testimonies into the content
3. Pay attention to the word count and provide adequate information in the product description.
4. Avoid duplicate content. Copying content from other sources results to duplicate content.
5. Let your content sell by providing quality content to improve search ranking as well as generate more sales.

Nine steps in writing compelling website content.

Creating compelling, powerful, and results-oriented web pages is key to any content marketer. Prior knowledge in Keyword research, SEO, and a non-copy is crucial in writing website content. The following steps will act as a guide before you jump in.

Determine the purpose of the website content.

Knowing whom you are writing website content for is crucial before you begin writing.

Research the audience.

What you say and how you say it will purely depend on the following things about your target audience.

• Their level of expertise. The language you use to speak to experts in your web copy is different if you speak to novices.
• What do they want to know? Understanding what your customers want is core to writing compelling website content and a better chance of winning them over.
• How will they get the page? What will guide you to position your web pages is understanding where your users come from or what they may be searching to land on your web pages.
• Their interests. Knowing your audience’s interests beyond the landing page will help with the elements to add to the website to keep them engaged on the site.

Research competing websites.

An excellent explanatory phase helps evaluate available options before writing. Comparing your site to your competitors yields essential insights that impact the website copy you write. A good website content writing depends on a well-rounded view of the competitive landscape.

• Learn what your visitors are reading from other sites.
• Use your competitor data to benchmark your performance
• It Maybe a source of ideas for new content topics to write about

Plan how the content fits together in your website.

Website content comes in a variety of shapes and sizes. A copy is prepared in varied ways to serve different purposes, from blog posts to long-form content to sidebar blurbs and product descriptions. Therefore, planning on how all the pages work together is a significant step into website content writing.

Write the content.

Before you dig into the steps to writing a copy for your web page, start by understanding the purpose of the page by defining the purpose of the page, finding the best keyword for the page, researching popular and competing pages, gather resources, and write an outline, write the page copy, and end the page with a strong call for action.

Add non-copy page elements.

Adding non-copy elements and visuals on the page helps create strong, high converting landing pages and other content as website content writing guidelines include more than just copy. Using images, videos, gifs, charts, graphs will help draw the reader’s eye to important information.

Make edits.

After writing a page’s content, set it aside and come to it later and improve it by correcting typos, improving weak word choices, rewriting unclear sections, link to other content on your site, and strengthen the headline.

Optimize SEO page.

Use best SEO practices when you write content for website pages to help your page rank for your main keyword depending on the purpose of the page.

Plan to update the content.

Keeping your site content fresh is very important, and as an ecommerce content writer, you should plan how to update it later.’

Ten helpful tips on How to write good product content.

Product content makes up the most critical content on a site, whether you are selling products through an e-commerce website or displaying them on your website without the facility to buy online.

1. Define your buyers by researching your buyer’s persona and creating a detailed view of the customers you are attempting to write content to help you down the line.
2. Create a template, think about the content and your product page layout, and be consistent.
3. Make your templates easier to read by allowing for headings and bullet lists, making good use of the white space to make it easier for people who scan for content online.
4. Do keyword research and find the keywords to include in your content, as you will need to optimize your product pages.
5. Yor product title, just like blog post titles, is significant; hence, it should be keyword-focused and explain what the product is and be original.
6. Weave any benefit and features of the product into the main content and summarize it in bullet points for the sake of scalability.
7. Make a suitable template for your product pages that can accommodate any specifications that you need to list.
8. Be persuasive and think about your reader or customer first.
9. Back up your claims using statistics, facts, and figures.
10. Keep it concise but not too short or too long. Have a good amount of content on your product page.

Ecommerce product descriptions.

A product description is the marketing copy used to describe a product’s value proposition to potential customers. A compelling product description provides customers with details around features, the problem it solves, and other benefits to help generate a sale. The following template will help in crafting the best product description.

• Think about who the product is for, the product’s basic details, where and when the product should be.
• Used, why the product is useful and better than the competitors, and how it works.
• Determine the best format to describe your products.
• Choose goals to measure the success when writing product descriptions.
• Make your product description short and sweet.
• Use storytelling to your advantage.
• Don’t be afraid to boast.
• Get technical when needed to win trust.
• Know when to show and not tell and when to show, tell and describe.
• Don’t be afraid to be unique.
• Finally, go big or go home.

In ecommerce writing, any ecommerce writer must know their target audience, know the products, then show and tell in the online shop descriptions.